Helen Keller Quotes That Inspire

Although Helen Keller lost her sight and hearing at an early age, she lived a long and productive life as an author and activist. She was a pacifist during World War I and a socialist, an advocate for womens rights and a member of the fledgling American Civil Liberties Union. Helen Keller traveled to 35 countries during her lifetime to support the rights of the blind. Her indomitable spirit saw her through her handicap. Her words speak of the wisdom and strength that was the essence of her life. Helen Kellers Thoughts on Optimism Keep your face to the sunshine and you cannot see the shadows. Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence. Believe. No pessimist ever discovered the secrets of the stars or sailed to an uncharted land or opened a new heaven to the human spirit. What I am looking for is not out there; it is in me. When one door of happiness closes, another opens; but often we look so long at the closed door that we do not see the one which has been opened for us. Be of good cheer. Do not think of todays failures, but of the success that may come tomorrow. You have set yourself a difficult task, but you will succeed if you  persevere, and  you will find a joy in overcoming obstacles. Never bend your head. Always hold it high. Look the world right in the eye. The Importance of Faith Faith is the strength by which a shattered world shall emerge into the light. I believe in the immortality of the soul because I have within me immortal longings. It gives me a deep, comforting sense that things seen are temporal and things unseen are eternal. About Ambition It is for us to pray not for tasks equal to our powers, but for powers equal to our tasks, to go forward with a great desire forever beating at the door of our hearts as we travel toward our distant goal. One can never consent to creep when one feels an impulse to soar. The Joy of Companionship Walking with a friend in the dark is better than walking alone in the light. Relationships are like Rome—difficult to start out, incredible during the prosperity of the golden age, and unbearable during the fall. Then, a new kingdom will come along and the whole process will repeat itself until you come across a kingdom like Egypt ... that  thrives  and continues to flourish. This kingdom will become your best friend, your soul mate and your love. Our Ability We can do anything we want if we stick to it long enough. I am only  one; but  still, I am one. I cannot do everything, but  still, I can do something. I will not refuse to do something I can do. I long to accomplish a great and noble task, but it is my chief duty to accomplish small tasks as if they were great and noble. When we do the best we can, we never know what miracle is wrought in our life or in the life of another. Thoughts on Life The best and most beautiful things in life cannot be seen, not touched, but are felt in the heart. We would never learn to be brave and patient if there were only joy in the world. What we have once enjoyed we can never lose. All that we love deeply becomes a part of us. Life is a succession of lessons which must be lived to be understood. Life is an exciting business, and most exciting when it is lived for others. Believe, when you are most unhappy, that there is something for you to do in the world. So long as you can sweeten anothers pain, life is not in vain. True happiness ... is not attained through self-gratification, but through fidelity to a worthy purpose. The Beauty of Hope Once I knew only darkness and stillness. My life was without past or future. But a little word from the fingers of another fell into my hand that clutched at emptiness and my heart leaped to the rapture of living. Although the world is full of suffering, it is full also of the overcoming of it. Alone we can do so little; together we can do so much. To keep our faces toward change, and behave like free spirits in the presence of fate, is strength undefeatable. The Challenges We Face The marvelous richness of human experience would lose something of rewarding joy if there were no limitations to overcome. The hilltop hour would not be half so wonderful if there were no dark valleys to traverse. Character cannot be developed in ease and quiet. Only through experiences of trial and suffering can the soul be strengthened, vision cleared, ambition inspired and success achieved. I seldom think about my limitations, and they never make me sad. Perhaps there is just a touch of yearning at times; but it is vague, like a breeze among flowers. Self-pity is our worst enemy and if we yield to it, we can never do anything wise in the world. The most pathetic person in the world is someone who has sight but has no vision. Random Musings Our democracy is but a name. We vote. What does that mean? It means that we choose between two bodies of real—though not avowed—autocrats. We choose between Tweedledum and Tweedledee. People do not like to think. If one thinks, one must reach conclusions. Conclusions are not always pleasant. Science may have found a cure for most evils; but it has found no remedy for the worst of them all—the apathy of human beings. It is wonderful how much time good people spend fighting the devil. If they would only expend the same amount of energy loving their fellow men, the devil would die in his own tracks of ennui. Security is mostly a superstition. It does not exist in nature, nor do the children of men as a whole experience it. Avoiding danger is no safer in the long run than outright exposure. Life is either a daring  adventure  or nothing. Knowledge is love and light and vision. Toleration is the greatest gift of mind; it requires the same effort of the brain that it takes to balance oneself on a bicycle.

National Security And Homeland Security - 1788 Words

Intelligence deals with the process in which specific types of information has been collected, analyzed, refined and provided to the policy makers, so that it will be useful to them in decisions making about potential threats to national security and homeland security (Lowenthal, 2014, p. 10). U.S Government has been benefiting from Intelligence information since the beginning of the country, despite the fact that many people thought that U.S intelligence emanated as a result of cold war (Federation of American Scientists, 1996). For instance, the Office of Naval Intelligence was created in March 1882 followed by the formation of the Military Intelligence Division three years later, charged to collect foreign and domestic military data (Federation of American Scientists, 1996). Other intelligence units in the early republic include the first U.S. Army signals intelligence (MI-8) formed in 1917; the Justice Department s Bureau of Investigation created in 1908. However, U. S Intelligence witnessed tremendous transformation due to events that happens as results of intelligence failures. Chiefly among them was the Japanese surprise attack on Pearl Harbor in 1941. The aftermath of this lead to the creation of the National Intelligence Authority, a Central Intelligence Group in 1946; and subsequently enacted into law the National Security Act of 1947 that served as the organizational basis for the US conduct of the Cold War. The 1947 act also established the CentralShow MoreRelatedThe National Department Of Homeland Security1386 Words   |  6 Pagesimportantly; decide which natural disasters/emergencies to focus a majority of their resources on. Unfortunately for FEMA all of that was lost with the creation of The Department of Homeland Security (DHS). 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This plan targets a wide audience, including public and private critical infrastructure owners and administrators. Managing risks through identifying, deterring, and disrupting threats to critical infrastructure is the direct focus of this plan. The ability of an organization to reduce the impact of a threat that has occurred and reducing the impact of one that may occur is essentialRead MoreOverview of the US Department of Homeland Security925 Words   |  4 PagesDepartment of Homeland Security: The U.S. Department of Homeland Security was formed more than a decade ago with a very significant mission of safeguarding Americas homeland from hazards, threats, and national disasters. This department conducts its mission through securing the countrys borders, preventing terror attacks, and responding to incidents or threats to its citizens (Miller, n.d.). Generally, the most important roles of the Department of Homeland Security are to lead a concerted national effortRead MoreHomeland Security And Homeland Defense1390 Words   |  6 Pages Many people think homeland security and homeland defense are the same thing, but that is incorrect. Both have played a role in keeping America safe, but after 9/11 that role expanded greatly. The U.S. was determined to prevent another catastrophic attack from unfolding while searching the globe for those responsible. In a world constantly evolving, our enemies and their tactics evolve with it. To effectively combat the incredible amount of threats America faces, many federal entities and missionRead MoreThe Department Of Homeland Security1602 Words   |  7 PagesDepartment of Homeland Security The Department of Homeland Security is an agency made up of 22 different federal agencies which were combined in an effort to streamline the United States effectiveness in defending our nation. The core mission of the Department of Homeland Security include prevent terrorism and enhancing security, secure and manage our borders, enforce and administer our immigration laws, safeguard and secure cyberspace, ensure resilience to disasters (Department of Homeland Security, 2015)Read MoreNational Intelligence Advise1018 Words   |  4 PagesIMPROVING THE INTELLIGENCE AT HOMELAND SECURITY DEPARTMENT Mr. President, The report of the Strategies to improve the Department of Homeland Security, United States has been presented to President of the United States of America by Director of National Intelligence, in accordance with Intelligence Reform and Terrorism Prevention Act (IRTPA) of 2004 (Office of the Director of National Intelligence 2012). This report reflects the important steps that can be taken to improve the intelligenceRead MoreRoles Of Law Enforcement And Intelligence1503 Words   |  7 PagesUnited States we have many different intelligence agencies, most of which existed during September 11. One of the most well known intelligence agencies is The Central Intelligence Agency, their mission is to â€Å"Preempt threats and further US national security objectives by collecting intelligence that matters, producing objective all-source analysis, conducting effective covert action as directed by the President, and safeguarding the secrets that keep our Nation safe† (Central Intelligence Agency)

Of envy Essay Example For Students

Of envy Essay There be none of the affections, which have been noted to fascinate or bewitch, but love and envy. They both have vehement wishes; they frame themselves readily into imaginations and suggestions; and they come easily into the eye, especially upon the present of the objects; which are the points that conduce to fascination, if any such thing there be. see likewise, the Scripture calleth envy an evil eye; and the astrologers, call the evil influences of the stars, evil aspects; so that still there seemeth to be acknowledged, in the act of envy, an ejaculation or irradiation of the eye. Nay, some have been so curious, as to note, that the times when the stroke or percussion of an envious eye doth most hurt, are when the party envied is beheld in glory or triumph; for that sets an edge upon envy: and besides, at such times the spirits of the person envied, do come forth most into the outward parts, and so meet the blow. But leaving these curiosities though not unworthy to be thought on, in fit place, we will handle, what persons are apt to envy others; what persons are most subject to be envied themselves; and what is the difference between public and private envy. A man that hath no virtue in himself, ever envieth virtue in others. For mens minds, will either feed upon their own good, or upon others evil; and who wanteth the one, will prey upon the other; and whoso is out of hope, to attain to anothers virtue, will seek to come at even hand, by depressing anothers fortune. A man that is busy, and inquisitive, is commonly envious. For to know much of other mens matters, cannot be because all that ado may concern his own estate; therefore it must needs be, that he taketh a kind of play-pleasure, in looking upon the fortunes of others. Neither can he, that mindeth but his own business, find much matter for envy. For envy is a gadding passion, and walketh the streets, and doth not keep home: Non est curiosus, quin idem sit malevolus. Men of noble birth, are noted to be envious towards new men, when they rise. For the distance is altered, and it is like a deceit of the eye, that when others come on, they think themselves, go back. Deformed persons, and eunuchs, and old men, and bastards, are envious. For he that cannot possibly mend his own case, will do what he can, to impair anothers; except these defects light upon a very brave, and heroical nature, which thinketh to make his natural wants part of his honor; in that it should be said, that an eunuch, or a lame man, did such great matters; affecting the honor of a miracle; as it was in Narses the eunuch, and Agesilaus and Tamberlanes, that were lame men. The same is the case of men, that rise after calamities and misfortunes. For they are as men fallen out with the times; and think other mens harms, a redemption of their own sufferings. They that desire to excel in too many matters, out of levity and vain glory, are ever envious. For they cannot want work; it being impossible, but many, in some one of those things, should surpass them. Which was the character of Adrian the Emperor; that mortally envied poets, and painters, and artificers, in works wherein he had a vein to excel. Lastly, near kinsfolks, and fellows in office, and those that have been bred together, are more apt to envy their equals, when they are raised. .u01407bcc9473a731ef147cd789bd3a3b , .u01407bcc9473a731ef147cd789bd3a3b .postImageUrl , .u01407bcc9473a731ef147cd789bd3a3b .centered-text-area { min-height: 80px; position: relative; } .u01407bcc9473a731ef147cd789bd3a3b , .u01407bcc9473a731ef147cd789bd3a3b:hover , .u01407bcc9473a731ef147cd789bd3a3b:visited , .u01407bcc9473a731ef147cd789bd3a3b:active { border:0!important; } .u01407bcc9473a731ef147cd789bd3a3b .clearfix:after { content: ""; display: table; clear: both; } .u01407bcc9473a731ef147cd789bd3a3b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u01407bcc9473a731ef147cd789bd3a3b:active , .u01407bcc9473a731ef147cd789bd3a3b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u01407bcc9473a731ef147cd789bd3a3b .centered-text-area { width: 100%; position: relative ; } .u01407bcc9473a731ef147cd789bd3a3b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u01407bcc9473a731ef147cd789bd3a3b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u01407bcc9473a731ef147cd789bd3a3b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u01407bcc9473a731ef147cd789bd3a3b:hover .ctaButton { background-color: #34495E!important; } .u01407bcc9473a731ef147cd789bd3a3b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u01407bcc9473a731ef147cd789bd3a3b .u01407bcc9473a731ef147cd789bd3a3b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u01407bcc9473a731ef147cd789bd3a3b:after { content: ""; display: block; clear: both; } READ: Hiv Aids Essay ConclusionFor it doth upbraid unto them their own fortunes, and pointeth at them, and cometh oftener into their remembrance, and incurreth likewise more into the note of others; and envy ever redoubleth from speech and fame. Cains envy was the more vile and malignant, towards his brother Abel, because when his sacrifice was better accepted, there was no body to look on. Thus much for those, that are apt to envy. Concerning those that are more or less subject to envy: First, persons of eminent virtue, when they are advanced, are less envied. For their fortune seemeth, but due unto them; and no man envieth the payment of a debt, but rewards and liberality rather. Again, envy is ever joined with the comparing of a mans self; and where there is no comparison, no envy; and therefore kings are not envied, but by kings. Nevertheless it is to be noted, that unworthy persons are most envied, at their first coming in, and afterwards overcome it better; whereas contrariwise, persons of worth and merit are most envied, when their fortune continueth long. For by that time, though their virtue be the same, yet it hath not the same lustre; for fresh men grow up that darken it. Persons of noble blood, are less envied in their rising. For it seemeth but right done to their birth. Besides, there seemeth not much added to their fortune; and envy is as the sunbeams, that beat hotter upon a bank, or steep rising ground, than upon a flat. And for the same reason, those that are advanced by degrees, are less envied than those that are advanced suddenly and per saltum. Those that have joined with their honor great travels, cares, or perils, are less subject to envy. For men think that they earn their honors hardly, and pity them sometimes; and pity ever healeth envy. Wherefore you shall observe, that the more deep and sober sort of politic persons, in their greatness, are ever bemoaning themselves, what a life they lead; chanting a quanta patimur. Not that they feel it so, but only to abate the edge of envy. But this is to be understood, of business that is laid upon men, and not such, as they call unto themselves. For nothing increaseth envy more, than an unnecessary and ambitious engrossing of business. And nothing doth extinguish envy than for a great person to preserve all other inferior officers, in their full rights and pre-eminences of their places. For by that means, there be so many screens between him and envy. Above all, those are most subject to envy, which carry the greatness of their fortunes, in an insolent and proud manner; being never well, but while they are showing how great they are, either by outward pomp, or by triumphing over all opposition or competition; whereas wise men will rather do sacrifice to envy, in suffering themselves sometimes of purpose to be crossed, and overborne in things that do not much concern them. Notwithstanding, so much is true, that the carriage of greatness, in a plain and open manner so it be without arrogancy and vain glory doth draw less envy, than if it be in a more crafty and cunning fashion. For in that course, a man doth but disavow fortune; and seemeth to be conscious of his own want in worth; and doth but teach others, to envy him. Lastly, to conclude this part; as we said in the beginning, that the act of envy had somewhat in it of witchcraft, so there is no other cure of envy, but the cure of witchcraft; and that is to remove the lot as they call it and to lay it upon another. .u0fa3402c1ea1c5db45bd1cc200f74aa3 , .u0fa3402c1ea1c5db45bd1cc200f74aa3 .postImageUrl , .u0fa3402c1ea1c5db45bd1cc200f74aa3 .centered-text-area { min-height: 80px; position: relative; } .u0fa3402c1ea1c5db45bd1cc200f74aa3 , .u0fa3402c1ea1c5db45bd1cc200f74aa3:hover , .u0fa3402c1ea1c5db45bd1cc200f74aa3:visited , .u0fa3402c1ea1c5db45bd1cc200f74aa3:active { border:0!important; } .u0fa3402c1ea1c5db45bd1cc200f74aa3 .clearfix:after { content: ""; display: table; clear: both; } .u0fa3402c1ea1c5db45bd1cc200f74aa3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0fa3402c1ea1c5db45bd1cc200f74aa3:active , .u0fa3402c1ea1c5db45bd1cc200f74aa3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0fa3402c1ea1c5db45bd1cc200f74aa3 .centered-text-area { width: 100%; position: relative ; } .u0fa3402c1ea1c5db45bd1cc200f74aa3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0fa3402c1ea1c5db45bd1cc200f74aa3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0fa3402c1ea1c5db45bd1cc200f74aa3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0fa3402c1ea1c5db45bd1cc200f74aa3:hover .ctaButton { background-color: #34495E!important; } .u0fa3402c1ea1c5db45bd1cc200f74aa3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0fa3402c1ea1c5db45bd1cc200f74aa3 .u0fa3402c1ea1c5db45bd1cc200f74aa3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0fa3402c1ea1c5db45bd1cc200f74aa3:after { content: ""; display: block; clear: both; } READ: What is Culture EssayFor which purpose, the wiser sort of great persons, bring in ever upon the stage somebody upon whom to derive the envy, that would come upon themselves; sometimes upon ministers and servants; sometimes upon colleagues and associates; and the like; and for that turn there are never wanting, some persons of violent and undertaking natures, who, so they may have power and business, will take it at any cost. Now, to speak of public envy. There is yet some good in public envy, whereas in private, there is none. For public envy, is as an ostracism, that eclipseth men, when they grow too great. And therefore it is a bridle also to great ones, to keep them within bounds. This envy, being in the Latin word invidia, goeth in the modern language, by the name of discontentment: of which we shall speak, in handling sedition. It is a disease, in a state, like to infection. For as infection spreadeth upon that which is sound, and tainteth it; so when envy is gotten once into a state, it traduceth even the best actions thereof, and turneth them into an ill odor. And therefore there is little won, by intermingling of plausible actions. For that doth argue but a weakness, and fear of envy, which hurteth so much the more, as it is likewise usual in infections; which if you fear them, you call them upon you. This public envy, seemeth to beat chiefly upon principal officers or ministers, rather than upon kings, and estates themselves. But this is a sure rule, that if the envy upon the minister be great, when the cause of it in him is small; or if the envy be general, in a manner upon all the ministers of an estate; then the envy though hidden is truly upon the state itself. And so much of public envy or discontentment, and the difference thereof from private envy, which was handled in the first place. We will add this in general, touching the affection of envy; that of all other affections, it is the most importune and continual. For of other affections, there is occasion given, but now and then; and therefore it was well said, Invidia festos dies non agit. For it is ever working upon some or other. And it is also noted, that love and envy do make a man pine, which other affections do not, because they are not so continual. It is also the vilest affection, and the most depraved; for which cause it is the proper attribute of the devil, who is called The envious man, that soweth tares amongst the wheat by night: as it always cometh to pass, that envy worketh subtilly, and in the dark, and to the prejudice of good things, such as is the wheat.

Impact of Brand Image on Consumer Buying Behavior

Question: Discuss about the Impact of Brand Image on Consumer Buying Behavior. Answer: Introduction: Accounting is a technique of identifying, recording, analyzing, evaluating, summarizing and communicating important financial information to internal and external users with an aim to assist them in interpreting relevant data (Weil, Schipper Francis, 2013). Managers use accounting information to understand consumers preference and their buying behavior. Every organization must design effective accounting system to provide timely and accurate report to various departments including the marketing department so that these departments can use the information for understanding and forecasting important matters (Aguilar et al., 2013). Thus, effective accounting practice is beneficial to entire organization. Profession and being professional: Profession is an occupation for which individuals undergo formal training and acquire intensive education through professional courses from recognized university or educational institution. Professionals provide counseling and services to clients and charge a predetermined compensation in turn, irrespective of whether the client incurs loss or earns profitability from the business (Aguilar et al., 2013). Professionals are generally not involved in any physical labor. They are competent in providing mental labor in the area of their expertise. They follow strict code of conduct and represent a body of professionals (King Fitzgerald, 2016). Accounting as a profession: Accounting profession has definite principles, methods and fundamentals and thus it is actually a pure profession. Accounting professionals can be private accounting professionals who work as an employee in an organization or public accounting professionals who are self employed and obtain a license to practice on their own. Accounting professionals can be engaged in different areas of specialization depending on the degree that they obtained and keen interest that they have in a particular subject (Carrington et al., 2013). The demand for accounting professionals has been rising continuously. Every economy is suffering from big corporate frauds and scams. Professional accountants play an important role in fighting corporate corruptions and fraud. The role of professionals like Income Tax officers and auditors in the corporate world is given due importance. Various legislations have made the audit of company by independent auditor mandatory for every accounting period. The auditors can help in preventing fraud by giving an independent, true and fair view of the accounting position of the company (Rezaee Kedia, 2012). Income Tax Officers ensure that the tax obligations are met within due date. Buying behavior is the study of pattern of purchase and consumption of various products and services by ultimate consumers be it individuals or group of individuals for personal consumption or organizations for business purpose (Solomon, 2014). Brand image is the set of beliefs and overall impression of prospective customers about a particular brand (Rocereto, Kwak Puzakova, 2015). It indicates the position of a brand in the market as compared to other substitute and competitive products. Consumers form an emotional and mental image with regard to a brand through observation and accumulation of knowledge about the company (Anselmsson, Vestman Bondesson Johansson, 2014). Accounting plays an important role in formation of brand image and thus it affects consumers buying behavior as well. Companys Income Statement and Balance Sheet shows the financial position of the company. It helps consumers to understand the liquidity, cash flow, net worth status of the company. Consumers use annual reports and other available data to evaluate the reputation of the company. Accounting also provides data, which are specific to customers. These data give details about the order processing, shipping details and commitment of the company to deliver the products on time. Thus, if a company fails to meet the expectation of customers, it affects the buying behavior negatively. If the reports show that the company is committed to provide quality service, the consumers tend to get attracted towards the brand. To explain the concept of brand image and consumer buying behavior To indicate the components of consumer buying behavior To discuss the impact of brand image on consumer buying behavior. Objectives and Research Questions: Which the term brand image means What is the concept of consumer buying behavior What is the impact of brand image on consumer buying behavior? How can the company create a good brand image? Time Horizon: Main activities Week 1 Week 2 Week 3 Week 4 Week 5 Study of Contextual Background v Selection of the Topic v Collection of secondary data v Composition of literature review v Results and findings v Analysis of the report v Conclusion v Final submission v Figure 1: Gantt chart Created by: Author Consumer Buying Behavior: Consumer buying behavior is a complex term, which is concerned with different aspects of buying behavior from the decision to purchase to the final disposal and use of the product or service (Solomon, 2014) The following diagram shows systematic process of consumer purchasing decision influenced by consumer buying behavior: Different research methods are used to analyze what makes a particular consumer to buy a product and reject another (Claiborne Sirgy, 2015). Consumer buying behavior is influenced by various factors like personal psychological factors, prevailing political and legal factors, the existing geographical social conditions and marketing promotion strategies adopted by the company. While studying consumer behavior, not only the activities and decisions undertaken by consumers before purchase of the product, service, experience or ideas are considered but also the disposal and consumption activities of consumers are taken into account. It is a difficult task for marketing managers to predict and understand the consumers and their buying behavior (Juster, 2015). Consumer buying behavior is affected by following factors: The cultural factors Social factors like family, friends and other reference groups Personal factors like age group, gender, nationality Psychological factors like motivation and perception. Brand Image: Marketing managers are always concerned about maintenance of brand image. Brand is a unique feature of a product, which distinguishes it from the products of the competitors. A brand may be the name of the company, its logo or any other sign or symbol which defines and differentiates the product (Anselmsson, Vestman Bondesson Johansson, 2014). A customer evaluates all the available brands to which he has access and develops brand relationship based on the differentiating features, which attract mind of the customer (Tukej, Golob Podnar, 2013). Brand image is considered one of the most valuable assets a company can have and indicates all the visible traits, visible representations, tangible and intangible qualities of the product (Rocereto, Kwak Puzakova, 2015). Brand image is specifically related to a product or service and indicates expectation of the customers to meet the promises . Impact of Brand Image on Consumer Buying Behavior: Brand image is one of the most important factors that influence the consumer buying behavior. In industries like banking and tele- communication, brand image plays significant role in influencing consumer-buying behavior. Consumers evaluate different attributes of a product before making a purchase decision (lensen, 2015). If the product has a great brand image, it directly influences consumer perception about the product, which ultimately affects the purchase decision-making process. Researchers consider study of brand awareness and brand image as the first step in conducting the research on consumer behavior (Malik et al., 2013). A great brand is the psychological and intangible value of a product that the customers have in their mind. Customer satisfaction creates customer loyalty and customer preference, which ultimately result in brand image. If a product has a good brand image but the consumers have negative buying behavior, the company has scope to increase the sales by creating good brand image through various marketing strategies. Good brand image and positive buying behavior is the win-win situation. If the consumers have positive buying behavior towards a product but the product has a bad brand image, there are high chances that consumers will change their preferences. Again bad brand image and negative behavior requires urgent attention of marketing managers to improve the situation. Findings and analysis: Consumer buying pattern is very unpredictable and is a matter of concern for marketing managers (Kardes, Cronley Cline, 2014). The main motive of a company engaged in providing any kind of services, ideas, knowledge or product is to beat the competition and attract consumers to buy their product instead of those of the competitors. In formulating the marketing strategies, the companies always consider how consumers perceive the products that the company is offering. The consumer perception depends on the ability of the company to meet their expectation and is termed as brand image. If the company fails to keep the promises it makes, it affects the brand image. The consumers shift their buying decision to some other alternative. Brand image is an invaluable asset, which is difficult to regain in this competitive market. Thus, every company tries to maintain and improve the brand image in the eyes of customers. Conclusion: It can be concluded that accounting as a profession has very bright future. The importance of accounting professionals is rising day by day. Accounting plays an important role in marketing management too (van Helden Alsem, 2016). It provides information to consumers on which the consumers base their decision. Apart from the financial position, brand image is a factor, which influences the buying decision of consumers. Consumers make their purchase decision after evaluating a number of tangible and intangible key attributes of the product. Brand image reflects these attributes and is a sign, symbol, name or logo of the company, which is widely used by the consumers to recognize the product. Brand image is considered the most important factor in influencing consumer buying behavior. The consumer perception about the quality is influenced by the brand image. This perception has direct impact on consumer buying behavior. Hence, it can be said that brand image has direct impact on consum er buying behavior. References: Aguilar, A., Stupans, I., Scutter, S., King, S. (2013). Towards a definition of professionalism in Australian occupational therapy: Using the Delphi technique to obtain consensus on essential values and behaviours.Australian occupational therapy journal,60(3), 206-216. Anselmsson, J., Vestman Bondesson, N., Johansson, U. (2014). Brand image and customers' willingness to pay a price premium for food brands.Journal of Product Brand Management,23(2), 90-102. Carrington, T., Johansson, T., Johed, G., hman, P. 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